Beauty Fox Studio brings together both medical and facial aesthetic treatments and asked us to build a new site that looked and acted the part – clean design, easy navigation, and all the essential build elements from responsive design to an integrated appointment booking system.
The driving force behind Beauty Fox Studio’s operations is its mission to make Harley Street-grade medical aesthetic treatments accessible. They strive to deliver premium quality without commanding the high costs associated with Harley Street rates.
Beauty Fox Studio reached out to us as they were ready to open their first location. They were unclear on which direction to take the brand forward. With the non-invasive treatment industry growing rapidly, there are also horror stories of malpractice. So, for a new practice, it is very important to build credibility when starting out.
But, how can one do this when they have no reviews?….Through design.
After understanding the vision behind the brand, we knew we needed to focus on one thing only, deliver a premium luxury feel. We designed the brand guidelines that would make the client’s brand look premium and elegant. This was done by selecting colours and textures associated with royalty and luxury. We built out wireframes, wrote copy for all the service pages, and licensed images that complement the brand.
Our Approach:
Information Architecture
Sitemap Creation
Low-Fidelity Wireframes
High-Fidelity Visual Designs
Front-end Development
Copywriting
Online Store
Phorest System Integration
We developed a new website that was modern, easy-to-use, and visually appealing. Our team also developed new brand guidelines to ensure that Nepenthe’s brand is presented consistently to its audience.
We designed an online store for them to sell their recommended products and their treatment gift vouchers, along with full integration with Phorest to manage their bookings.
We are proud of our work and are delighted that our client loves the results! Not only did we exceed their expectations; we provided them with a site that is optimized for search engines so they can get more visibility online.
The website was completed to a very high standard and crucially, launched on time. Our overall design and development focused on presenting Beauty Fox Studio in a contemporary, yet professional manner with an emphasis on usability. The WordPress format, as customised by our developers, has provided the Beauty Fox Studio team with a newly responsive content management system; a website optimised for increased conversions.
SEO was a paramount factor in the development of Beauty Fox Studio’s new website, owing to their established status as a top-tier aesthetic solution in their local area. The ultimate aim was to solidify the website’s online visibility, further consolidating Beauty Fox Studio’s industry foothold.
Lift in brand consideration
