Aidah London is a contemporary modest wear brand who wanted to accelerate its online growth by upgrading its e-commerce business.
They brought Underline on to design and build a best-in-class online store website. This included a thorough discovery period, mapping out the user journey, wireframing and building a multi-site that could handle multiple locations, languages and currencies. The build also needed to include wishlist, click & collect, and made to order capabilities.
Project Deliverables:
Brand Workshop
Logo Design
Brand Identity
Responsive Website Design
Custom Online Store Development
Photography
Print Collateral Designs
In order to meet the objectives of growing the reach of the brand, we needed to give their marketing strategies a fresh look; updating it to speak to a wider audience. However, this needed to be implemented with care, so as not to alienate their core base of current, loyal customers.
Post-launch website results
We saw great success with the optimised digital strategy and the new website, comprehensively achieving the objectives set in our brief. The reach of the Kerry Taylor Auctions brand has widened deeply and revenues have grown exponentially across the board.
Keywords that have increased their positions in Google worldwide over a 7 month period post-launch.
more enquiries received from the new website
Increase in organic conversions via Google
