Aston Rock
Web design & Development for a London based Estate Agents.
Aston Rock
Aston Rock has been noted to be one of London’s most dynamic estate agency, because of their focus on doing the simple things to the very best of their ability.
We were asked to design a property website that would encourage landlords to use Aston Rock and also to ensure that all properties available to let would be easy to search and display clear details in an easy to view manner. The properties are managed via their lettings management software and the site needed to have an automated import to display them on the website.
Despite being a fairly young company the friendly faces has proven to have the ability and the knowledge to get results time and time again. With a very short few months, Aston Rock has managed to cover properties all across the capital.
We initiated the project on a proactive approach. After the initial meeting with the client, we went away and decided to carry out market research and market positioning analysis. Following which we developed a brand and digital strategy.
Once the strategy was finalised we then got started with the design and developments.
Post-launch website results
The rebranding campaign that we put together was focused on boosting Aston Rock’s online presence – supporting rankings for their range of services, improving enquiries and enhancing their brand awareness.
Keywords that have increased their positions in Google over a 7 month period post-launch
more enquiries received from the new website
Increase in organic conversions via Google
65% increase in website traffic since relaunch.
Improved Experience
With improved navigation and prominent FAQs, potential customers no longer need to call or email. This reduces the support time for Aston Rock and increases customer satisfaction.
The property search and filter options, enables users to find their perfect property.
Integrated with Property Management Softwsre
Aston Rock manages its properties via their lettings management software. We have enabled automation sync, which automatically imports properties from their system to display them on the website.
Enabling their in-house team
The website has been built with a highly flexible, customised WordPress CMS that enables the marketing team at Aston Rock to create new landing pages, page layouts and content with ease.
We started off the branding with the idea that the brand identity should reflect the luxury properties Aston Rock deal with. We wanted to create an image that will identify the brand being of quality and specialize in dealing with upmarket properties. Within the first month of getting their brand and site, ready Aston Rock started receiving instructions for properties in Chelsea & Kensington, which showed us that we did manage to attract the right customer base.
A key consideration for the launch of the new Aston Rock website was SEO. Increasing search visibility in Google and improving rankings for key search terms is the first step in increasing online conversions, so we undertook a detailed SEO review of the website; optimising urls, on page content and meta titles and descriptions as well as implementing a comprehensive 301 strategy before launch.
'Since working with the team at Underline, we have seen a remarkable increase in traffic to our website. Didn't expect the response we received. 2 weeks after launching the new site we started getting instructions from Homeowners based in Chelsea! Pure Gold!'
