Hackett & Morgan had experienced rapid growth and realised that there was a need to realign the external perception of being a ‘start-up’ with the reality of the business as it is today. Our challenge was to transform an arbitrary identity into a meaningful brand of substance.
We engaged various members of the Hackett & Morgan team in a discovery process to gain consensus on where the firm stands and where it’s heading. The insight gathered became the critical foundation for our brief which guided the strategic positioning along with the brand creative.
Project Deliverables:
Brand Workshop
Research & Brand Strategy
Logo Design
Corporate Identity Design
Stationery Suite
Responsive Website Design
Investment Pack Design & Print
