With over 600 projects under their belt and numerous awards, Lightplan’s works are often covered in national media. With a growing studio and increasing portfolio of work, the aim of the new site was to effectively showcase their projects in a highly immersive experience; coupling elegant transitions with an intuitive user interface.
Project Deliverables:
Brand Workshop
Brand Guidelines
Responsive Website Design
Custom WordPress Development
PPC Advertising
Search Engine Optimisation
The new website needed to strike the right balance between creativity and Lightplan’s traditional corporate identity and effectively launch the consultancy in an engaging and exciting way. We worked on a number of visual styles and page animations to deliver a creative outcome that worked well right across the board.
Post-launch website results
We saw great success with the optimised digital strategy and the new website, comprehensively achieving the objectives set in our brief. The reach of the Kerry Taylor Auctions brand has widened deeply and revenues have grown exponentially across the board.
Keywords that have increased their positions in Google worldwide over a 7 month period post-launch.
more enquiries received from the new website
Increase in organic conversions via Google
162% increase in lead generation since relaunch.
A key consideration for the launch of the new Lightplan website was SEO. Increasing search visibility in Google and improving rankings for key search terms is the first step in increasing online conversions, so we undertook a detailed SEO review of the website; optimising urls, on page content and meta titles and descriptions as well as implementing a comprehensive 301 strategy before launch.
