Skin Logic
Skin Logic is a private aesthetic clinic in London’s medical district, Harley Street. They are dedicated to providing comprehensive aesthetic services for excellent skin care solutions and the promotion of skin health. Their treatments include a wide spectrum of the latest and most advanced non-surgical aesthetic treatments from natural rejuvenation to nutrition expertise and vein treatments – everything in place to help you look and feel better than ever.
Skin Logic approached Underline to define a new brand strategy for the clinic. As a result, we undertook several brand changing session to completely overturning how the brand was portrayed before.
The Brand
While designing a brand identity we really needed to portray a glimpse of luxury with the brand. With a prominent use of gold typography and a signature type-face, we wanted the brand to fell personal. The result, a simplistic yet effective logo-type that truly describes the personal nature of the clinic’s working ethics.
The Website
Keeping things simple every element on a page has a purpose and are placed its own place. Purposeful use of beautiful imagery and with a few motion effects we designed an eye-catching, high-conversion website, that only after 6 months of launch allowed the website to land on the first page of Google for their main keywords. Their treatment booking numbers increased by almost 200% within weeks.
Print Design
As part of the branding session, we designed and printed various marketing collaterals giving them a consistent feel through all their communication mediums.
Post-launch website results
With ongoing (SEO) Search Engine Optimisation campaign for Skin Logic we focused on transforming their SEO Positioning for their keywords that ensured their strong presence in search rankings. This resulted in large improvements to both organic keyword positions and the online conversion rate, increasing their SERP constantly month-on-month.
More appointments booked within 3 months of launching the new website
Keywords now on page 1 of Google that they were not ranking for before the new website
Increase in organic traffic generated from keywords
Social Media Content Creation
As part of relaunching Skin Logic as a leading aesthetic clinic, we have created various social media contents to portray their new market positioning.
'Loved everything Underline has created for us. Our new brand truly does reflect our service levels. Seeing how our new website has grown organically on Google is truly amazing.'
