Skinologic Clinic, a leading aesthetic clinic based in Fitzrovia, London, partnered with us to transform their online presence. Their goal was to create a website that not only reflected their high-quality services but also enhanced the patient journey, drove online sales, and improved search engine visibility. Our approach centred on a patient-focused UX and UI design, coupled with strategic e-commerce and marketing functionalities.
Skinologic Clinic’s existing visual identity and website needed a significant overhaul to better cater to patient needs, facilitate online transactions, and improve overall online visibility. Key objectives included creating a patient-focused UX and UI design, implementing an intuitive online store, streamlining product approvals, establishing a membership portal, and leveraging email marketing effectively.
Our approach involved a comprehensive website redesign with a strong emphasis on patient experience. We developed a patient-focused UX and UI design to ensure effortless navigation and easy access to information. Key features included an intuitive online store, a pre-screening process for Zo Skin Health product purchases, and a dedicated membership area for managing subscriptions and treatments. Furthermore, we integrated email automation and marketing tools to enhance communication and engagement. The website was also built with SEO best practices to improve organic search rankings.
Key Features Implemented:
- Patient-focused UX & UI Design
- Intuitive Online Store
- Pre-screening for Zo Product Purchase Approval
- Membership Area with Recurring Payment and Treatment Management Portal
- Email Automation and Email Marketing
The patient-focused UX and UI design played a crucial role in Skinologic Clinic’s e-commerce success. By creating an intuitive and seamless online store experience, customers could easily browse products, understand their benefits, and complete purchases without friction. The streamlined navigation, clear product information, and simplified checkout process directly contributed to the doubling of online store purchases within the first two months of the new website launch. This user-centric approach fostered trust and encouraged conversions, ultimately boosting online sales.
The Results
Significant Improvements Across Key Metrics.
The comprehensive design overhaul yielded impressive results for Skinologic Clinic. The new logo provided a strong and contemporary visual identity, enhancing their brand recognition and professionalism. This cohesive branding seamlessly extended to the redesigned website, creating a unified and trustworthy online presence. The launch of the new website led to a substantial 250% increase in organic website visits, indicating a significantly broader online reach. User engagement also improved dramatically, with an 80% reduction in the website’s bounce rate. Moreover, the enhanced user experience directly contributed to an 83% increase in overall website conversions.
Increase in organic website visits
Reduction in the website’s bounce rate
Increase in overall website conversions
The newly implemented online store proved to be a significant driver of revenue, with purchases doubling within the first two months. Additionally, Skinologic Clinic achieved top-ranking positions for valuable keywords relevant to their location and services, further enhancing their online visibility and attracting new clientele.
'Really pleased with how our new website turned out and super impressed with the results it is generating already. '
