Local SEO
Dominate the SERPs and generate more local business! We use proven local ranking factors to BOOST your organic visibility and increase your bottom line.
Driving visibility, high-quality traffic, and measurable results that fuel real growth.
Trusted by ambitious brands to rank on page 1 for the search terms that matter. We craft digital success, whether it’s supercharging your eCommerce, untangling technical SEO, or ensuring seamless site migrations. Our Manchester-based SEO consultants are ready to audit, optimise, and elevate your brand’s online narrative.
We handle every facet of SEO, from deep-dive technical fixes and winning content strategies to thorough audits and smooth migrations. Our mission is simple: maximum visibility, exceptional results.
The organic search game is tougher than ever. You need a SEO agency with the strategic know-how to propel your site exactly where it belongs: dominating search results. As a Manchester SEO agency, we bring the tools, expertise, and a proven track record to make that happen, and then some.
Technical SEO
We’ll identify, and tackle, the often hidden on-site issues that are impacting the way search bots see your site and holding you back in organic search.
SEO Audit
Our expert SEO auditors assess how ‘search engine friendly’ your site is so we can create a personalised blueprint to get it to the top of the SERPs.
International SEO
As an experienced Manchester SEO agency, we deliver research-driven SEO services for businesses wanting to establish their brand on a wider scale.
Ecommerce SEO
Maximise your online store’s visibility with our eCommerce SEO services. We specialise in optimising product pages, implementing technical fixes, and driving organic traffic to your site – helping you increase sales and revenue in competitive markets.
SEO Migration
Planning a website migration? Ensure your rankings stay intact. Our SEO migration service carefully manages every step of your site transition, from technical fixes to URL mapping, ensuring you maintain traffic and search visibility.
Our strength lies in our specialised team of SEO experts, encompassing technical SEO, robust link building, impactful content creation, and strategic digital PR. Each SEO campaign is built upon a foundation of thorough research, resulting in a custom strategy for your brand. As an award-winning SEO agency in Manchester, we possess the proven capability to implement advanced technical SEO improvements in synergy with our wider team. We foster a collaborative environment across Development, SEO, and Content, always aligning with client objectives to achieve superior outcomes.
Effective SEO isn’t magic; it’s a strategic blend of structure, consistency, and precise execution. At Underline Agency, we leverage a clear, proven process, refined through hands-on experience across hundreds of campaigns in highly competitive markets, to ensure measurable results.
Why is SEO important?
SEO is very important if your website is a tool to generate business, whether that be selling services or products. It cannot be ignored. The SEO team here at MadeByShape have extensive experience managing SEO campaigns for businesses looking to compete in highly competitive eCommerce spaces or smaller businesses seeking local customers.
How long does it take to see results from SEO?
SEO is a long-term investment, and results typically start to show within 3 to 6 months. However, the timeline can vary depending on your industry, competition, and the current state of your website. At Underline, we take a data-driven approach, ensuring your website is optimised for sustainable growth. We focus on delivering measurable improvements in rankings, traffic, visibility and, crucially, conversions over time.
We have a limited budget, will you still work with us?
We work with a range of clients, from start-up brands to large global organisations such as the NHS and Blackberry. Our mindset is that we want to work with clients of the same vision. If you want to improve your brand online and understand the way we work (and the discussions are of mutual understanding) then we want to work with you. In terms of budget, the easiest way to find out if a project is possible is to let us know what your budget is. That way, if we know the budget, we can advise the best way of spending your money.
What makes Underline's SEO different from other agencies?
At Underline, we don’t believe in cookie-cutter SEO. Our expert consultants tailor every SEO campaign to align with your business’s unique goals. With a client retention rate of 90%, we’re trusted to deliver high-impact strategies that fuel long-term growth. Plus, our flexible packages start from just £1,500 per month, offering complete transparency and flexibility.
How will I know if my SEO campaign is working?
We believe in complete transparency. You’ll receive regular, detailed reports on your campaign’s performance, tracking key metrics like rankings, traffic, and conversions. We’ll keep you informed on how the SEO strategy is impacting your business and where we see new opportunities for growth. We use powerful analytics tools like Google Looker Studio and GA4 to track and measure the impact of our work. And your dedicated account manager.
How do you determine the best keywords for my business?
We use a powerful blend of cutting-edge tools and human expertise to conduct in-depth keyword research and competitor analysis. By combining data-driven insights with a deep understanding of your audience’s behaviour, we identify the most relevant and high-performing keywords. Our approach ensures we target keywords that not only improve rankings but also drive qualified traffic and conversions for your business.
Can you help improve our website’s conversion rate?
Yes, through our CRO (Conversion Rate Optimisation) services, we analyse user behaviour on your site and implement strategies to increase leads, sales, and other key actions.
Can you help me rank higher in Google?
We are a digital agency that understands SEO from all angles. We are a team of SEO experts who can help you improve your Google rankings. Whether that be technical SEO, link building, content creation or digital PR, your SEO campaign will have a bespoke strategy based on research.