Unlocking Language
Unlocking Growth: A Comprehensive Website Redesign for Unlocking Language
Unlocking Growth
Unlocking Language, a leading speech and language therapist in the UK, partnered with us to transform their online presence and deepen their engagement with patients, professionals, and potential team members. Recognising their commitment to a patient-centric ethos and their growth ambitions, we undertook a holistic redesign and development project to create a dynamic and informative digital platform.
Our core objective was to craft a website experience that truly mirrored Unlocking Language’s patient-focused approach. Through in-depth user research, we gained valuable insights into the needs and online behaviours of individuals seeking speech and language therapy.
This understanding informed our UX strategy, prioritising seamless navigation and effortless access to essential information. Our UI design choices – employing calming colours, legible typography, and approachable imagery – were deliberate in creating a welcoming and trustworthy digital environment, ultimately aiming to reduce bounce rates and foster deeper user engagement.
Delivering Exceptional Results: A Testament to Holistic User-Centred Design
The comprehensive redesign and development of the Unlocking Language website has yielded significant positive outcomes.
Increase in Organic Website Visits
Reduction in Bounce Rate
Increase in Conversions
160% increase in website traffic since relaunch.
Introducing a Dedicated Podcast Section for Expert Insights
Recognising the power of audio content to reach and engage their audience, we developed a dedicated podcast section. This allows Unlocking Language to share expert insights, discuss relevant topics, and connect with their community on a more personal level. The integration of a user-friendly podcast player and clear episode information enhances the accessibility and discoverability of this valuable content.
Showcasing Expertise with a Dedicated Team Section
To build trust and highlight the expertise within Unlocking Language, we designed and developed a dedicated team section. This area provides individual profiles, showcasing the qualifications and experience of their speech and language therapists. By putting faces to the names and detailing their expertise, this section fosters confidence and helps potential clients connect with the right professionals.
Facilitating Growth with a Careers Section and Application Process
Supporting Unlocking Language’s growth aspirations, we implemented a dedicated careers section. This area clearly outlines current job openings and provides a streamlined application process. Our design focused on making it easy for potential candidates to understand available opportunities and submit their applications efficiently, supporting Unlocking Language in attracting talented individuals to their team.
Developing a Feature-Rich Membership Section for Community Engagement
To cultivate a stronger sense of community and offer ongoing support, we implemented a dedicated membership area. This section provides a secure and intuitive platform for members to access exclusive downloadable resources. By offering valuable materials, this feature strengthens the relationship between Unlocking Language and its clients, fostering loyalty and potentially driving referrals.
Acknowledging the importance of readily available resources, we developed a user-friendly online store integrated seamlessly into the website. Our design emphasized clear product categorisation, comprehensive descriptions, and a simplified checkout process. This ensured that both patients and professionals could easily discover and purchase valuable materials, thereby enhancing accessibility and providing Unlocking Language with an additional channel to connect with their audience.
A key consideration for the launch of the new Unlocking Language website was SEO. Our targeted optimisation efforts have enabled Unlocking Language to achieve top-ranking positions for crucial local keywords such as “speech therapists in London” and “children speech therapy London.” This enhanced visibility in search results directly contributes to their ability to connect with and acquire new patients within their key service locations.
By adopting a holistic user-centred design approach and implementing key features such as the intuitive online store, valuable membership section, engaging podcast, informative team profiles, and streamlined careers section, we have empowered Unlocking Language to achieve substantial online growth, strengthen their brand presence, and better serve their diverse audience.
This project underscores the transformative power of comprehensive, user-focused digital design in achieving tangible business objectives and fostering community engagement.
