Goldiebox Thinks Girls Deserve More Choices Than Dolls & Princesses

GoldieBlox, a toy company out to show the world that girls deserve more choices than dolls and princesses. On a statement, they mentioned: “We believe that femininity is strong and girls will build the future — literally”.

GoldieBox founder, Debbie Sterling, is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build.

This year, they wanted to do something to showcase the amazing inventive power that girls have. So…they have recruited three young girls and that guy who made OK Go’s famous Rube Goldberg machine to turn an average home into a massive, magical contraption. Have a look at the result yourself ?

Personally, we love the inventive approach GoldieBox has taken, however, we are very much interested in what you think. So let us know in the comments below.