K.I.S.S is an acronym we first became aware of when our design team started talking about UI and UX design.

Keep it simple, stupid is attributed to the U.S navy in 1960 and it basically means that most systems work best when they are made simple rather than complex.

The same thing is true with web design and is something you should keep in mind with your website. If anyone can use it then anyone will so keep it simple and don’t make people work too hard. Don’t over complicate anything, make it as straightforward and easy to use as possible Do the grandparents test – Can your technophobe grandmother find her way around your website because if she can, anyone can. Don’t try to impress with complicated words, it just makes you look elitist and stuck up.