The contents of your website have the power to draw people to your site and keep them there. So, to the key to driving traffic to your site and to generate a lead is to create usefully and optimised content. SEO is important, but simply flooding the site with keywords won’t cut the cheese anymore. Now it’s more about how well the content is catered for your visitors. It’s no brainer that you need to give them a reason to come to your site and to provide answers and solutions.

The right combination of text and imagery can potentially for the work for you, as long as the right content straggles are being implemented. Flooding a page with lots of pictures and words to keep your audience engaged isn’t the answer too. The contents and the images used needs to be relevant, needs to engage the audience in a way that they can relate to it, make them discuss it or even share it.

The primary goal of a website owner is to get the most traffic to your site and to have high convention rate. Here are a few tips that we suggest you ensure when developing your website’s content.

Develop a Language Style That Will Take Your Content Further 
Your content strategy can be drawn with a number of different styles. Sometimes deviating from the traditional, formal tone approach could instigate an emotion with your audience leading them to engage more. For example, if the tone of the language was humorous, it will create emotional responses like laughter, amusement and awe. The most popular emotions to inspire a social share are awe and amusement, so you might want to experiment with it when creating your next content; however, do keep in mind your primary audience and the message you want to send them.

Effective Use of Keyword Research
Every web owner’s goal is to create optimised web content for the search engines and the crucial ingredient here is keyword research. Google’s algorithms for ranking websites changes rapidly to accommodate our growing tastes, however despite its chameleon-like nature, Google or any search engine for that matter, still heavily relies on the keywords used within the site. It is inevitable that you find out the keywords that your potential visitors are searching for in search engines. And without question, there are tools that can help you with that: semrush.com or keywordtool.io. Web content relevant to what people are currently searching for could certainly create demand for your products/services.

CONTENT WILL ALWAYS REMAIN THE KING, AND YOUR GOAL SHOULD BE TO CREATE USEFUL, RELEVANT AND FRESH CONTENT.

Handle Images the Clever Way

Name Your Images
Images are not only there to make your site look all pretty, but they are also used to describe your products or services, so why to leave them out. When adding images to your website it is a good practice to give your images descriptive and keyword-rich names, search engines will also check them for relevant keywords.

Utilise Alt Tags
Alt tags act as a textual alternative for the images used in the site. They are used by browsers when the images can’t be rendered properly. The right Alt tags can help improve your website rankings and drive more targeted traffic.

Image File Size
Large image size will increase your page load time. It is important to keep image size to a minimum to make sure your page load time doesn’t exceed 8 seconds. Typically a user will wait for 3 seconds for your page to load on their PC and 5 seconds on their phone before they abandon your page.

AN INTERNAL STUDY CONDUCTED BY AMAZON FOUND THAT THE ONLINE RETAIL GIANT WOULD LOSE $1.6 BILLION ANNUALLY IF THEIR WEB PAGES WERE SLOW BY JUST 1 SECOND.

Track Your Content

Creating useful and optimised content is important to the success of web strategy. Follow a defined content strategy to ensure the goals are met and the right tones are applied. Once your content strategy is in place and your contents are online, optimise it to improve user experience. Its effectiveness should be regularly tested and updated as necessary. Google Analytics should help test all aspects of the page’s performance.